Your viewers won't notice the difference. However, giving the password(s) to specific viewers will enable them to bypass the paywall and watch the content free. They can enter the password in the ALREADY HAVE A TICKET field.
Example: Imagine that you sell online yoga classes. Some of your viewers pay a monthly subscription. Others pay just to watch your Sunday live class. You record your live classes and now you want to give your paying subscribers access to this extra content. You can do so by generating passwords and giving them to your subscribers.
Pay Per View